Lana Del Rey wrote "Video Games" and directed the video for it herself, and uploaded it to YouTube in July of 2011. It got over 1,000,000 views and she was later signed to Interscope Records in October of 2011. She has released a Full-Length Studio Album titled "Born To Die" which was released in January of 2012. She just recently released an extension to her Debut Album titled "Paradise" which was released in November of 2012. She also released a special edition of the album titled "Born To Die: The Paradise Edition with the first & second album in one which was also released in November of 2012. People all over the world are falling in love With Lana Del Rey because of the lyrics she sings, her voice, and the music she plays.
Many Hipsters are into Lana Del Rey; while she is moving towards the mainstream crowd, it's upsetting many of them because they're afraid that she'll get too caught up in "The Fame", and forget about why she really started singing. Lana said herself that she will stop doing music after her album, "Paradise" and focus more on her film & writing career. So hopefully many hipsters won't have to worry about Lana becoming mainstream.